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Chanel No. 5 was one of the greatest contribution to the success of Coco Chanel, and the main source of their wealth. E 'was created by Ernest Beaux, a prominent chemist, the son of the court staff in Tsarist Russia. Chanel Ernest Beaux was presented by the Grand Duke Dimitry of Russia, the friend and lover of Chanel.
It was presented by Chanel in 1920, was No. 5, the first scent of Coco Chanel. It 'was a mix of ingredients blended from 128 chemical. Ernest Beaux was one ofbefore starting the development of perfumes with chemical synthesis to improve the smell of natural ingredients such as jasmine, which was the basis of Chanel No. 5.
Ernest Beaux proposed five different formulas - and Chanel has chosen to be the last. The scent again, it was the spring exhibition on 5 Day of the month submitted. This act is the story of Chanel's lucky number.
Personally designed the bottle of Coco Chanel No. 5 The small square, a simple bottleEven the fancy bottles for perfume before that time.
At the beginning of Chanel No. 5 was sprayed into the dressing room boutique Chanel. The most loyal customers were given small bottles of perfume as a gift. This led to an immediate effect of scarcity and exclusivity of the house at 5 Chanel after growing market with the production and distribution rights to Peter and Paul Wertheimer, the owner of the cosmetics and perfumes. In return, theyhas received royalties of 10% on sales of her perfume. Because of the considerable success of Chanel No. 5, the license fee guaranteed their financial autonomy by the end of their lives.
After the death of the house of Chanel Coco Chanel is in the hands of the Wertheimer family. This is one of the few fashion houses, which has its perfume factory. The House of Chanel is refusing to sell their name to any dealer, but retains sole control of all products bearing the mark of luxury CocoChanel.
Chanel No 5 is still one of the world's best-selling fragrance, with a turnover of around ten million bottles per year. Your lucky number is an identity for thousands of women around the world.
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